About
Jim Belosic is the founder and CEO of SendCutSend, the Reno-based rapid-manufacturing company that turned online laser cutting into a $100 million revenue business by treating one-off sheet metal jobs the way SaaS companies treat seat licenses - frictionless, automated, fast. He spent his earlier career in software, co-founding the Reno-based digital marketing platform ShortStack in 2009 and running it as CEO until 2020; ShortStack hit the Inc. 500. SendCutSend started as a side project Belosic ran out of the back of ShortStack's warehouse, building parts for friends in exchange for six-packs of beer. The company now operates 24/7 across factories in Reno, Arlington, and Paris, Kentucky, employs more than 400 people, and shipped over 30 million custom parts to 300,000 customers by the end of 2025.
Previous roles
- Co-founder & CEO, ShortStack / Pancake Laboratories (2009-2020)
- Founder, Belosic ADG (web/graphic design, 2000-2010)
Notable work
- SendCutSend
- sheet metal fabrication
- laser cutting
- manufacturing software
- rapid prototyping
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